Even Nike has been the winner of sportwear world, Adidas is still continues its way in Adidas Football Shoes. Just like a professor who only care for its project, Adidas still exceed their technology in football world. Even hip-hop youngers change their ways to Nike for entertaiment, Adidas is still the best choice for those who want to become the best football players in the world.
In World Cup 2010, Adidas has introduced Adidas F50 i for football players, it is the lightest Football Shoes in the football history. Also the F50 is still the exceed in Adidas football world. Just like the difficult history which Nike meet, the development of Adidas is uneasy. It is hard to image that Adidas just developed from a small factory.
Once upon a time, back in the 1920s, the Dasslers were a happy family. Two sons of a master cobbler, Adolf (Adi) and Rudolf (Rudi) Dassler showed that they had a talent for turning leather into highly effective sports shoes.
Adi, in particular, designed spiked running shoes that were used by Jesse Owens in the 1936 Olympics in Berlin. During the Second World War, however, something soured the fraternal relationship. "It was like a marriage that goes terribly, terribly wrong," said Ernst Dittrich, head of the town archives in Herzogenaurach, northern Bavaria.
One anecdote suggests that relations broke when Adi and his family were sheltering from an Allied air raid. "There come those Schweinehunde," he shouted when his brother's family entered the shelter.
Later he tried to explain that the "pig dogs" insult referred to the RAF bombers rather than his relations, but the damage had apparently been done.
There were storiesof soured romances between members of the two wings of the family but the most likely explanation is that the feud was rooted in the later war years, when Rudi became a US prisoner of war.
By the time he returned home, Adi was firmly in control of the factory and was unwilling to make much space for him.
Enraged, Rudi set up his own factory on the other side of the river and called it Puma. Adi named his factory adidas — and the fight was on for global domination of the sporting footwear market.
Adidas developed removable studs that helped West Germany to win the World Cup for the first time on a slippery pitch in Berne, Switzerland, in 1954 — a deeply emotional moment for all Germans — and it gave Adi the edge in the competition.
He laid claim to the title of "best sports shoe manufacturer in the world" but Puma challenged the move in court, and won.
Adi responded by hiring an adidas fan, the local fishmonger, to paint the slogan on his mobile van and park it permanently outside Rudi's office window. Since then every World Cup has been a tussle between the two companies for sponsorship rights.
The feud has split not only the sporting community but the village itself. Workers are given discounts on the sportswear that they manufacture and, as a result, one half of the community wears adidas trainers and T-shirts while the other half wears Puma.
In the worst years — particularly after the legendary Pelé scored in the 1970 World Cup final, clinching the glory for Brazil while wearing Puma shoes — fathers would disown their daughters for marrying into a Puma family.
Pubs were aligned to adidas or Puma and cold-shouldered anyone who broke the dress code. The local school splintered into gangs connected to the two rival companies.
The mood has softened in recent years. Both Adi and Rudi are dead and family participation in the two companies is now minimal. In fact, many of the employees are no longer even German and much of the poison has gone out of the Battle of the shoes.
After years developed, Adidas produced its famous football series, which even new kind of Nike Soccer Shoes can not match. Their most famous boot is the "Predator." Highly skilled players claim that they can curve their shots better because of this boots design which included a ribbed rubber structure for the upper leather part of the shoe used to control the movement of the ball when struck. In 1978, the first Predator was used by Australian, Craig Johnston. Later, in 1979, an improved version of the Predator was introduced by Adidas. It gave players even better control of the ball. It had TRAXION technology which meant it had a grip like a screw-in stud football boot, comfort like a moulded shoe. Then, in 2005, another model of the Adidas Predator was released. It was called the "+Predator Absolute." In 2006, Adidas released the Predator PowerSwerve. It is said to increase eight percent more swerve and three percent power more than the 2005 Adidas Predator. Some of the players that used the Adidas Predator for their 2008 season include Steven Gerrard, Michael Ballack, Frank Lampard, and Robin Van Persie. In 2009, Adidas introduced a new and improved Predator Powerswerve. Its new features include 10 grams of additional tungsten powder in the insole and liquid rubber on the medial vamp. Players who are currently using the new Predator Powerswerve for their 2009 season include Steven Gerrard, David Beckham, Anderson, Michael Ballack, Micah Richards and Dirk Kuyt.
However, with its famous brand in the world, Adidas has never stop ped invent, the innovation of F50 i is a exceed of Adidas Football Shoes. Also the development of high technology may bring a new world in Adidas' world.